Buzzsumo is a popular online tool used for content research and analysis. It provides insights and data related to content performance and social media engagement. Buzzsumo allows users to search for topics, keywords, or domains to discover the most shared and engaging content on various social media platforms. With Buzzsumo, you can find popular content related to specific topics or industries, identify influential authors and websites, and analyze social media trends. The platform provides information about the number of social media engagements, such as shares, likes, comments, and backlinks, which can help you gauge the popularity and impact of different pieces of content. Buzzsumo offers features like content discovery, influencer identification, content alerts, and social media analysis. Users can explore content trends, understand audience interests, and gain insights into competitor strategies. The tool is commonly used by content marketers, social media managers, SEO professionals, and researchers to inform their content strategies and improve their online presence.